This passivity is toward the relentless production of semiocapitalism. This passivity is an autonomous action of creative withdrawal. Berardi suggests a new refusal to work and refusal to participate in economic exchange and accumulation and re-organizing the general intellect toward the use of the common good. Semiocapitalism is a thesis originally put forth by Baudrillard an more recently taken up by Bifo that claims that capitalism has leaked into all forms of existence. Semiocapitalism specifically is the specific mode of capitalism that is signified. Honestly if you want a more detailed knowledge of these arguments, read Baudrillard's early works. Franco "Bifo" Berardi (born 2 November 1948) is an Italian communist theorist and activist in the autonomist tradition, whose work mainly focuses on the role of the media and information technology within post-industrial capitalism. Berardi makes it clear that semio-capitalism rests on a foundation of digital exchange, and anyone who reads contemporary theory knows that the digital has become the bogeyman that lurks behind capitalism. In the case of Berardi’s book, the digital is a screen-word for two ideas in particular. Mar 10, 2013 · Franco Berardi, better known as "Bifo”, is an Italian autonomist philosopher and media activist. One of the founders of the notorious Radio Alice, a pirate radio station that became the voice of the autonomous youth movement… This presentation will examine the question of the care of the self (Foucault, 1988; Stiegler, 2010) in relation to the proliferation of digital technologies and semiocapitalism (Berardi, 2009). Digital technologies have been turned into technologies of the self (Foucault, 1988), aiming to manage, direct and shape subjectivities.